Beyond the Hype

When the forecast was right but the data connection was wrong

When the forecast was right but the data connection was wrong

When the forecast was right but the data connection was wrongChuck Boyce
Published on: 08/04/2026

A 22-person online retailer gave an AI forecasting vendor database access to test demand predictions. The vendor received customer email addresses, purchase histories, and payment details that weren't needed for inventory forecasting.

ai for businesai for workai in the workplacecibi creativesystems-first aiai for ecommerce